School Project
Sunrise Cafe
An interactive web interface for the fictitious company “The Sunrise Cafe” giving it an identity that’ll stand out!
My Role
Solo Designer
1 Month, 1 Week
Duration
Background
Being my first UX/UI project, i really wanted to focus on getting down the basics and improving my overall understanding of the field. For this project my intentions were to show my growth from limited experience i had.
Project Objective
The goal for this project was to re-designing the brand logo and web interface for fictitious company “The Sunrise Cafe” incorporating brand assets creating an interface that is aligns with the brand ethos as well as the target consumer.
Ideation
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1. S.O.W.T Analysis
Valley Restaurant, Granger IN
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2. S.O.W.T Analysis
IHop, Allendale MI
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3. Moodboard
Created 4 different moodboards showing different way to describe out our possible ethos words.
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4. Content Inventory
Collection of what is going to be featured on website as well as insight to better position the “Sunrise Cafe”
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5. Content Collection
Collecting content to feature across the different pages
Process
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1. Logo Ideation
During this stage we digitized our logo mark and began looking into other explorations.
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2. Logo Ideation Cont.
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3. Final Logo
Since the name of the brand was “Sunrise Cafe” i wanted to encapsulate the idea of using the sun while also incorporating the coffee bean shape.
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4. Lo-Fi
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5 Mid-Fi
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6. Hi-Fi
Ethos
Trusting
Sustainability calls for conscious decision-making, innovation, and collaboration across diverse sectors, ultimately aiming to create a world where prosperity is achievable without exhausting natural resources.
a spirit of unity, empathy, and empowerment, where individuals come together to create a thriving, inclusive community where everyone feels a sense of belonging.
Community
Emphasizes the wholesome and inclusive content that respects diverse backgrounds, belief systems, and values, ensuring that everyone, from young children to grandparents, can engage in the experience.
