School Project

V.O.W

V.O.W. (Value, Overcome, Workout) is an interactive work out application that is committed to making fitness accessible and inclusive for everyone

My Role

Solo Designer

1 Month, 1 Week

Duration

Background

During this selection process of choosing an application category, I knew i wanted to do something that would benefit the user physically or mentally, which is why I wanted to explore a workout or meditation app.

Project Objective

The goal for this project was to create an application using a fictitious brand in order to guide a user through a “user experience” emulating what it would actually be like for a user to utilize this workout application.

Ideation

  • 1. Select

    topic direction and conduct secondary research around the topic.

  • 2. Application Name Study

    a list of potential names for your brand and select the 2-3 strongest identities.

  • 3. Moodboard

    2 differing mood boards that show potential visual directions for your brand/app

  • 4. Sketch

    at least 12 initial logo ideas, exploring various concepts for 2-3 names

  • 5. Content Ideation

    Whats the main objective? What content will you need? What is the first, second, and third user goal for this application?

  • Content Ideation Cont.

  • Content Ideation Cont.

Research

(Top Points)

  • These apps have diverse fitness offerings, they offer a wide range of workout categories, accommodating different spaces, equipment availability, and personal preferences.

  • Although these applications are designed to be inclusive and accessible by being free and catering to users with a range of experience levels, they fall short in providing necessary accommodations for individuals with mental or physical disabilities.

  • These apps have a multitude of user engagement features such as, virtual medals, progress tracking, and the ability to connect with friends in the Workout app encourage user engagement and motivation, fostering a community aspect within the app.

User Personas

Process

  • Basic Type Study

  • Final Logo Mark

  • Lo-Fi

  • Mid-Fi

  • Hi-Fi With Prototyping

Ethos

Trusting

Trust forms the backbone of every meaningful interaction, fostering a sense of reliability and openness. Allowing those to connect with you forming a deeper sense of connection

Organization serves as the cornerstone for creating a harmonious balance between ambition and order, fostering an environment where goals are not only envisioned but systematically pursued and achieved.

Organized

Embracing dynamism as a core value will enable your brand to remain resilient in the face of change, setting you apart as a leader in your industry. In choosing "dynamic," you have set the stage for your brand to flourish and thrive amidst the challenges of tomorrow.

Dynamic

See it in action!

Common Questions

How is this application Inclusive for all users who want to workout?

The companies slogan “V.O.W” is a testament to show just how dedicated we are too providing Inclusive for all users who want to workout. This application provides a range of workouts including those aimed to help people with disabilities with the goal to provide a welcoming and supportive environment for all.

How is this application Inclusive for those with limited access to technology?

V.O.W is a start-up workout company that is committed to making fitness accessible and inclusive for everyone. This inclusivity includes those with limited access to technology, as a result we started a campaign initiative #WeVOW dedicated to raising money and providing resources for those limited to technology in other countries

Next

Brand Redesign