School Project
Olympic Branding
We embarked on an exhilarating journey to craft the brand identity for one of the world's most prestigious and globally anticipated events, the 2036 Summer Olympics, set against the vibrant backdrop of Bogotá, Colombia.
My Role
Duration
Group Project, Team of 4, Icons and Mock-ups
1 Month, 1 Week
Background
The Summer Olympics showcase the best of the best in sports, bringing together top-athletes from around the world. Traveling in from over 200 countries, athletes gather in one, “host” location every 4 years. Each host city/country’s culture, creativity, economy, achievements, and geographical beauty are on display for just over two weeks through festivals, events, branding, promotions, etc.
Project Objective
Where will the 2036 summer Olympics be held? For our project, we will work in groups of 3-4 to generate brand identities for the following city and country: Bogotá, Colombia
