For this project, I’ll focus on rebranding the Oklahoma City Thunder to explore the role of brand evolution. I’ll assess why a redesign is needed, what improvements could enhance the current brand, and how these changes can deepen connections with fans.

Oklahoma City Thunder Rebrand

School Project

My Role

Solo Project, Lead Designer

Duration

1 Month, 2 Weeks

Established in 2008, The Oklahoma City Thunder is a professional NBA basketball team based in Oklahoma City, Oklahoma. Over the years the Thunder has become a respected franchise within the NBA, known for its competitive spirit and passionate fan base.

Background

Project Objective

This project is split into two phases: Phase A will emphasize research and strategy development, while Phase B will focus on executing a refreshed brand identity that resonates with today’s sports audience.